As designers with commercial acumen, krn design is conscious of the impact of corporate identity. In approaching commercial projects, we explore the basic assumptions about a company or organisations’ core values, functional requirements and strategic direction. These have a direct implication on the design process, corporate culture, marketing and branding. In turn, as designers, we have the scope to shape and consolidate these values for our clients and use design as a vehicle for communicating a strong corporate image.

Underpinning our design strategy, is an emphasis on accessibility, corporate image and the principles of sustainability. Within this framework, krn design aims at developing an optimum outcome for its clients that is distinct, functional and durable with regard to efficiencies in the use and management of natural resources, without losing out on cost or aesthetics.

Appearances can and does influence behaviour. Achieving a desirable fitout can bring considerable benefits in terms of a company’s perceived image, whilst delivering the right message that earns trust and confidence in a competitive market.